The campaign was broken down into 15, 30-second videos placed on Adidas’ website before being shared on social media. Each video involved one of the women (wearing Adidas sportswear ) explaining how they use a blend of fitness and creativity in their careers and overall lifestyles. This was a great way for the brand to communicate its focus on female empowerment and challenging social norms.

Adidas has an effective distribution system for their products available through different channels for many countries. In effect, customers can easily go to the store near their home and be consulted by staff if they don’t know any information about sports wears and accessories. Besides, customers can tell what they are thinking about products.

Obviously, I am sure that Unleash Your Creativity campaign has a good influence on the development of Adidas because they reach a large number of audiences that were attracted by the unique, delicate details and meaningful content. Thanks to this campaign, many persons, especially women have motivated in doing all things successfully by using creativity their own ways.