Adidas used the Internet through several social networks like Instagram, Facebook, Twitter to get customers’ responses and feedbacks. On Instagram, Adidas reached 63,049 likes for this campaign’ post. On Facebook, they had 27.549.909 followers, 27.690.161 facebook’s individuals that likes that account and also for the video clip, they got 2,9 million people watching it and 1,4 million people who made comments on it.

I recognize that Adidas is really smart when choosing TV commercial to advertise their campaign because television can show flexible images, sound, moving, activity and so on that is the best way to appeal and attract the attention of customers. However, Adidas might spend a lot of money for this commercial campaign every second.

In addition, the official website of Adidas has an important role in introducing any new campaigns, products, services, news and so on. As you know, a website is really vital for all businesses in the world, it is the best ways to connect and tell their customers what they are doing and introduce and update new products, any information about their company. With the website, Adidas presented the new Woman campaign “Unleash Your Creativity” to customers globally. And also, through this campaign, their customers looked for their products to find the sports facilities that were relevant with models’ wearing and using.

Adidas used the Internet through several social networks like Instagram, Facebook, Twitter to get customers’ responses and feedbacks. On Instagram, Adidas reached 63,049 likes for this campaign’ post. On Facebook, they had 27.549.909 followers, 27.690.161 Facebook's individuals that like that account and also for the video clip, they got 2,9 million people watching it and 1,4 million people who made comments on it.

Facebook. 2017. Unleash Your Creativity. [ONLINE] Available at: https://www.facebook.com/pg/adidas/posts/?ref=page_internal. [Accessed 30 June 2017].