For advertising, Adidas company has invited many famous people like Karlie Kloss, a star supermodel and also a social media influencer Hannah Bronfman, Ruqsana Begum – a professional kick boxer,  best-selling author Robin Arzon, a USWNT soccer star Becky  Sauerbrunn and  WNBA All-Star Candace Parker, and many other women that not only show how they go but also use creativity to explore the fitness world in their own ways through the rule book.

This new film series prolongs the ‘Here to Create’ talk that we started in 2016 emphasizing the brand’s theme of outlook that involving an athlete’s fancy to unleash their creativity will take them further than their thoughts or physique ever could.

“Unleash Your Creativity” exposed universally in more than 20 countries during key moments including the Super Bowl LI Pre-Game Show, NBA All-Star Game, and The Academy Awards.

Everyone can follow the “Here to Create” conversation via #heretocreate on @adidas Twitter, Instagram, and Facebook channels. As well as, they can view all films in the series via www.youtube.com/adidas, www.adidas.com/heretocreate .

We all know that advertising is very vital and one of the best efficient ways of the success of a company and brand promotion. It is a useful tool that helps companies get a larger customer in the market place with only the quickest and shortest time frame. Therefore, Adidas is one of the most well-known companies that are really intelligent when using advertising for supporting their brand promotion and developing their business. For this campaign, they had built a film with some famous persons and female athletics that had a unique and the different ways in describing individual’s creativity. This campaign also performed on TV, newspaper, billboards that help customer more attractive on Adidas with good brand’s image. Furthermore, it makes customer remember their product and their brand, and also persuade them to buy the same and remain the loyal customers towards their brand. Thanks to the advertisement, this campaign not only helped Adidas increase a large number of customers using in that time but also generate the brand awareness among their customers.

The Drum. 2017. Adidas tells the stories of female athletes' struggles with 'Unleash Your Creativity' campaign. [ONLINE] Available at: http://www.thedrum.com/news/2017/02/02/adidas-tells-the-stories-female-athletes-struggles-with-unleash-your-creativity. [Accessed 28 June 2017].