For most of us, fitness is to have a beautiful and fresh, healthy and good body by pushing our bodies physically; however, Adidas with a new campaign, titled Unleash Your Creativity, is looking to defeat those predetermined concepts and make a different way in the physical fitness realm. Especially, to describe and illuminate how they thrust themselves psychologically to make a disparity bodily, Adidas has nominated some influential and well-known women and other womanly athletes.

This commercial was released in January 2017 in the United States. Under the title of “Adidas Women: Unleash Your Creativity”. “Hard work only gets you so far. To make a real difference, you need something more powerful. Your creativity. Unleash it and see just how far you can go.”

 It was done by 72and Sunny, New York advertising agency. And also, the commercial by Production Company is Smuggler and is directed by Henry-Alex Rubin.

Lyrics: “We’ve been fed a lie that hard work is enough. We use something more powerful – creativity. It starts new religions, defies the status quo, reinvents routine. When we unleash our creativity, that makes all the difference,

The commercial song is “Anax” by Vincent. For those of you who like this song “Anax”, you can download it from Amazon or iTunes.

This new film series prolongs the ‘Here to Create’ talk that we started in 2016 emphasizing the brand’s theme of outlook that involving an athlete’s fancy to unleash their creativity will take them further than their thoughts or physique ever could.

Adidas. 2017. adidas Challenges Athletes to Unleash Their Creativity in 2017 Women’s Campaign. [ONLINE] Available at: http://news.adidas.com/us/Latest-News/adidas-challenges-athletes-to-unleash-their-creativity-in-2017-women-s-campaign/s/d6164220-d024-45c2-a753-e81de28d980e. [Accessed 24 June 2017].